YouTube is one of the new form of media publishing that allows users to express themselves freely through video postings. It is categorized as Vlog where videos blogging occurred in YouTube. YouTube was created in 2005 and it is a form of videosharing website where users can upload and share videos (Wikipedia, 2009). YouTube now has emerged 40 million videos ranging widely in any types. According to Cheng et. al. (2007), this great achievement not only lies on the content-rich videos but also most importantly, the establishment of social network.
YouTube can be formed into a semiotic system. According to Halliday et. al. (1985), a semiotic system can be formed by language and culture. Halliday (1985) explains again that language in unclear, and cannot be defined. Language can also constitute a human culture in which language is served to express. Hence, with the expression from a language, we can literally see the type of culture this language is.
In Malaysia, politician, Jeff Ooi is known for promoting his election campaigns. Hence, examples of videos will be uploaded on YouTube by MalaysiaKini. Based on the videos of his campaign, we can see that the language expressed by him is very much political and cultures surrounding him are full of positive environment.
(source: Youtube)
Issue with YouTube
However,Jones (2007), initiates that it is common to YouTube to experience copyright lawsuit and people tend to post videos without rights to do so. This is one issue that YouTube has always been facing due to its wide and rich video contents.
In fact, it is a copyright infringement for YouTube. According to O'Brien and Fitzgerald (2006), states that it is also neccesary to consider video sharing websites like YouTube can be held liable for authorising copyrihgt infringement through the content they provide.
Many issues have been raised up by YouTube, such as the political and legal issues. An example would be China banning its nation from watching Youtube. In March 2009, China banned YouTube usage to its nation because it carries negative messages and image of China as its soldiers beating up monks and other Tibetans. News about this issue can be read here.
Other new forms of Media Publishing
- Moblog: mo:Blog
- Photoblog: Photoblog
- Vlog: AdamKontras
- Sketchblog: Sketch Blog of the Day
- Online Newspaper: The Star
- Online Dictionary: Wikipedia
References:
- Wikipedia, updated 2009, 'Youtube', viewed 13 June 2009 <http://en.wikipedia.org/wiki/YouTube
- Cheng, X, Dale, C, Liu J 2007, 'Understanding the Characteristics of Internet Short Video Sharing: YouTube as a Case Study', viewed 13 June 2009 <http://arxiv.org/PS_cache/arxiv/pdf/0707/0707.3670v1.pdf
- YouTube, 'Jeff Ooi says it's 1 Black Malaysia', viewed 13 June 2009 <http://youtube.com/watch?v=ljVrEQMMd-U
- Jones, A 2007, YouTube's Legal Issues Grow, viewed 13 June 2009 <http://econtentmag.com/Articles/ArticleReader.aspx?ArticleID=39887
- O'Brien, D, Fitzgerald, B 2006, 'Digital copyright law in a YouTube world', Internet Law Bulletin 9 (6&7), pp. 71-74 <http://eprints.qut.edu.au/7505/1/7505.pdf
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